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Search Engine Optimization
At Ipiya, we understand that no two clients needs are the same. Our search engine optimization services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site to be in Page #1 in search engines. These factors include your competition, keyword difficulty, how much marketing you have already done for your site, your website's content and theme, your business objectives, and of course, your search engine marketing budget.
What We Can Do for your Business
Our bottom line is to increase traffic to your website and convert your visitors into clients. For almost 10 years we have developed and perfected numerous Internet marketing strategies that will dramatically boost online sales for your business. Our proprietary solutions range from organic (natural) search engine optimization and Pay-per-click management to creative, interactive and strategic web design.
Our Solutions are Simple
 Position your website in front of your target audience. |
| Convert your visitors into clients. |
Creativity is an ineffective solution without strategy and marketing. Ipiya combines creative minds with strategic thought and online marketing to position your website in front of your target audience and convert your visitors into clients.
Search Engine Facts
| In 2008, 86% of clicks were in the organic results vs. 14% in the pay-per-click ads |
| Only 10% of people ever get to page #2 of the search engines. |
| Google controls about 62% of search engine market share. Yahoo has about 16%. MSN has about 10%. |
| Over 85% of the online population has made a purchase online |
The Process
If you're interested in pursuing a search engine optimization and online marketing path with us, you'll be interested in knowing the formal process. Over the past decade, we have developed a six-step process for obtaining top rankings in the search engines. Here are the steps:
- Keyword Research
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines' databases of actual keyword searches. This helps us target the right words—the ones that will actually deliver customers to your website.
- Analyze Competitors
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
- Strategy Development
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
- Optimize Web Pages
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
- Link Building
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
- Track, Monitor, and Adjust
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
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How much does this cost?
For a customized quote on SEO services for your website, please fill out the form below or use any of our contact methods to reach us.
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2112 Chestnut Street
Alhambra, CA 91803
Tel. 626.316.7303
sales@ipiya.com
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